1. Why showing up on Google feels so hard
Many small business owners feel invisible online.
You type your business into Google… and nothing shows up.
It’s scary because today, if you’re not on Google, customers can’t find you.
But here’s the good news:
Google wants to show your business — you just need the right setup.
2. The truth: Google wants to show real, helpful businesses
Google is simple.
It wants to show:
- real businesses
- with clear information
- that people trust
If you give Google what it needs, you move up fast.
3. Step 1: Make your Google Business Profile complete
Your Google Business Profile is your online storefront.
When it’s complete, Google trusts you more.
Add:
- Your business name
- Your address or service area
- Hours
- Phone number
- Website
- Good photos
- Services
- Short, simple description
Tip: Use the same wording everywhere.
Example: If you say “plumbing repair” on your website, use that same term here.
DIGIGEN helps fully optimize your Google profile so it ranks higher and brings you more calls.
4. Step 2: Fix your website so Google understands it
If your website is confusing, Google pushes you down.
Your homepage needs:
- A clear headline (“We do ___ for ___ in ___.”)
- Simple words
- Fast loading
- Clean design
- One main call-to-action
Google also looks at:
- mobile friendliness
- strong page structure
- clean navigation
DIGIGEN’s Web Design & UX team fixes these so Google views your site as trustworthy.
5. Step 3: Use simple keywords customers already use
Small business owners often guess wrong.
You don’t need fancy keywords.
You need plain words people actually search.
Examples:
- “wedding photographer near me”
- “roof repair in Austin”
- “best daycare in Chicago”
- “emergency plumber”
- “hair salon open today”
These belong on:
- your homepage
- your service pages
- your Google Business Profile
DIGIGEN handles keyword research so you're using the right words, not random guesses.
6. Step 4: Get steady reviews the right way
Google ranks businesses higher when real people say they’re good.
You don’t need 200 reviews.
You need steady reviews every month.
Ask at the right moment:
- after a job is done
- after someone says “thank you”
- after a service call
- after a purchase
DIGIGEN can automate review requests so you get more reviews without feeling pushy.
7. Step 5: Add helpful content that answers real questions
Google loves businesses that teach.
Ideas:
- “How much does ___ cost?”
- “How long does ___ take?”
- “What is the best option for ___?”
- “What should I check before hiring a ___?”
Each post brings in new customers because you’re answering the questions they already type into Google.
DIGIGEN creates this content for you so you stay consistent.
8. Step 6: Track your results
Check simple things:
- How many views your Google profile gets
- How many calls you get
- What keywords you show up for
- Which pages people visit most
If something works, do more of it.
9. How DIGIGEN helps
Small business owners don’t have time to become SEO experts.
DIGIGEN sets up everything for you:
- Google Business Profile optimization
- Clear website design and messaging
- Local SEO setup
- Keyword research
- Review automation
- Helpful content creation
- AI follow-up and CRM automation
We make Google simple.
Want your business to show up higher on Google?
DIGIGEN can build the full system for you — simple, clean, and stress-free.
Let’s create your Google Growth Plan.
